Twitch community celebrates the launch of an official online store featuring Twitch shirts, hoodies, community inspired apparel and home goods


Twitch Announces Official Online Merchandise Store

SAN FRANCISCO–October 2, 2017— Social video service Twitch today announced the launch of the Twitch Online Store (, its first online offering of authentic brand merchandise available through Amazon. Twitch’s initial product offering ranges from the highly desirable Twitch logo shirt in the brand’s signature purple to fun home goods like plush pillows and drinkware. Fans of Twitch can expect to see periodic updates to the collection through fashion items like the Joystick tee, which is a playful throwback to the origins of the video game community. Items are discoverable through Twitch and Amazon and can be purchased through an Amazon account.

“Our community is devoted to Twitch and have been vocal about wanting to show off their love for the brand,” said Jennifer Dabnor, Director of Private Label, Licensing, Twitch. “Giving our community access to items like our coveted purple Twitch shirts and expanding into women’s fits and kids options allows us to embrace the broader Twitch community. We also want to make it easy for our fans to show off their Twitch pride, which is why we are providing them with a 24/7 digital store powered by Amazon.”

To purchase, shoppers need an Amazon account. All Amazon/Twitch Prime members in the US will receive free 2-day shipping with all purchases. Some items will be eligible for international shipping to select countries. A full list of countries that the Twitch online store can ship to can be found here. Extra fees will apply for international shipping.

At launch, Twitch fans will find 18 available items, including Tees (regular, v-neck, pocket, and baseball), hoodies, hats (snapback, dad, and trucker), a racerback tank top, pint glass, mug, and pillow plush. Expect popular Twitch logo items to stick around all year and be complemented with fashionable seasonal items essential for the community.

Twitch will also be producing unique and special items for select events, including the upcoming TwitchCon 2017. At the convention, Twitch will be further expanding its collection by introducing more innovative offerings. This includes Twitch branded longboards in collaboration with established skating brand LandYachtz and the much requested adult onesies.

To see what is available at the Twitch online store, or to stay updated on new items coming soon, visit or

About Twitch

Twitch is the world’s leading social video service and community for gamers. Each day, millions of community members gather to watch, talk, and chat about shared interests. Twitch’s video service is the backbone of both live and on-demand distribution for all types of content, including the entire video game ecosystem, the creative arts, vlogging (IRL), and more. Twitch also runs TwitchCon, an annual convention for celebrating the Twitch community.

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